Humans naturally think of the world as objects. As we evolved in real-world environments, we came to understand our physical experiences in terms of tangibles. Therefore, we expect similar experiences in our interactions with abstract virtual environments such as websites, mobile apps and software. User experience (UX) design has evolved…

UNDERSTANDING THE BASICS OF HUMAN PSYCHOLOGY : FOR BETTER USER EXPERIENCE DESIGN “Why do we need to know about the human mind? Because things are designed to be used by people, and without a deep understanding of people, the designs are apt to be faulty, difficult to use, difficult to understand.” ― Donald A. Norman, The Design of Everyday Things I am…

Dyslexia is a neurological condition that affects an individual’s ability to read, write, and spell. It is a type of learning disorder that can make it difficult for people to accurately and fluently recognize words, comprehend written text, and spell words. Dyslexia is not caused by low intelligence, poor vision…

Establishing the ROI of UX “The reality is that great UX design can differentiate products, attract customers, and drive superior business results, so there is no inherent contradiction between investing in User Experience and a business focus on creating customers and profits. — Pabini Gabriel-Petit, UX Matters The focus towards…

The placement of a financial product in a nonfinancial client experience, journey, or platform is known as embedded finance, to put it simply. Non-banks have been providing financial services through private-label credit cards at retail chains, grocers, and airlines for many years. Sales financing for appliances at shops and vehicle…

“We can not work towards an improvement that we can not imagine” — Elise Boulding Introduction to Speculative Design Speculative design is an approach to design that focuses on imagining future scenarios and possibilities. It can be used to explore social, political, technological, and ethical issues, and to generate new ideas and solutions. Speculative…

Metaverse became a buzzword when Mark Zuckerberg made the announcement that Facebook would be renamed as Meta. All of a sudden, everybody is talking about the metaverse, and everyone is looking forward to the new era. I was aware of the term ‘multiverse’ (thanks to Avengers movies), when I saw…

We may have heard about DevOps. Now it’s time to glance through the buzz word that evolved few years ago in product and UI/UX design domain — DesignOps. Every problem is a design problem. Demand for efficient and effective design is increasing & design teams are growing fast. Now, as…

After spending more than a decade as a UX designer and leading a team of design professionals, I thoughts it’s time to brush up my skills, enhance my knowledge with latest trends & practices in UX design space. In 2021 during work-from-home phase, I started searching online courses, which can…